Very Peri, trend color in 2022

For the first time in its history, Pantone has created a new and original color so that we can face 2022 with a lot of energy. A color that encompasses all shades of blue, but at the same time with a touch of violet red, with a cheerful and lively attitude, which emphasizes the stimulation of creativity and imagination.

The intention of the well-known design company was to communicate joy and dynamism, emphasizing the stimulation of creativity and imagination. The link with what we have experienced during the pandemic has been the essential concept that has lit the fuse for the creative process.

In this way, Pantone wanted to highlight how our daily lives have been merging with the new ways of relating to each other through digital tools. A complex color that reflects the complex reality.